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Steve White is the public relations manager for Graham Communications, a full-service marketing & advertising company based in Quincy, Mass. He can be reached at s_white@grahamcomm.com.
Ah, to be a fly on the wall in the marketing meeting at the Cartoon Network that day. It must have been like watching a train-wreck about to happen. The marketing campaign for the Cartoon Network’s Aqua Teen Hunger Force paralyzed a major city, resulted in a $2 million fine, put two people in jail and one high-level network executive out of a job. It also brought the term guerilla marketing to the forefront of America’s consciousness.
Product
and service reviews by consumers are becoming more and more popular on the many
online stores popping up these days. Customer feedback is all over the page. But
what is the impact?