What is the definition of an intelligent product? Is it something that makes you smarter or makes you work smarter? The answer to both questions is yes. The product could be a new computer program, equipment add-on, or tool to make an installation go easier.
HVACR industry trade shows are a wealth of information for all members of the trade, from manufacturers to suppliers to contractors. Shows are also a great way for newcomers to the trade – such as vocational students – to learn about the industry.
During good economic times, it isn’t unusual to see a lot of time and money spent on meetings, training, employee benefits, and marketing. But when business is slow and things have to be trimmed back or eliminated, it is usually these same items that disappear from the operating budget.
Today there are tons of HVAC parts and equipment available for sale online to do-it-yourselfers and consumers who want to bypass the traditional means of purchasing equipment from an HVAC contractor. So who installs the equipment?
The use of ammonia as a refrigerant has been around for approximately 160 years, dating back to its first use in France in the 1850s. It first appeared in the United States in the 1860s when it was used for artificial ice production. Its latest uses are a testament to the growing popularity of ammonia refrigerants.
There are many ways that HVAC contractors can market high-end furnaces to consumers, either by emphasizing the quality and uniqueness behind the name brand or by pointing out the many high-tech features that homeowners hear so much about.
What once was an inviting $1,500 tax credit is now a return to the traditional selling methods of explaining features and benefits of high efficiency products to homeowners. While it may be necessary to shift gears to a new selling strategy, some things still remain the same.
As the world of refrigeration moves away from traditional CFCs and HCFCs toward more environmentally friendly alternatives, the use of ammonia refrigerants has been gaining in popularity and trending upwards.
What type of deal is best to offer in a marketing campaign? Is it best to offer free or discounted products? A prize offer? Or is it best just to explain the features or benefits of the equipment you sell or services you offer?
Gary Marowske could be considered the Goldilocks of the HVAC contracting business trying out a few groups before finding the one that fit just right. Which one did he choose?