United CoolAir donated four portable air conditioning units to the YWCA's 19th Annual Futures Classic golf tournament held at Regent's Glen Box Hill Club.
In much of the United States, A/C systems are still in use, but here at The News, we're already thinking about all the new boilers, furnaces, and heat pumps being offered by manufacturers. It's time for The News' annual Heating Showcase.
As 13 SEER products will become the standard in the market, it appears the biggest challenge for contractors will be to effectively sell value. Here are some tips from successful contractors who know all about selling value.
As 13 SEER becomes the entry-level standard, residential HVAC buyers are being polarized into two groups: those buying equipment and those investing in comfort. Those who invest in comfort are willing to pay more to get the level of comfort they want.
In order to be successful in the 13 SEER era, contractors are being advised to sell value and comfort. But how do you find out exactly what that means? Just ask those who already provide it.
Based on a recent survey conducted by Emerson Climate Technologies, contractors can earn respect - and, ultimately, business -- from customers if they supply them with knowledge concerning the new national minimum efficiency standard for residential central air conditioners and heat pumps.
Talk to your techs about the possibility of someone approaching them about leaving your company. Get it out in the open, and then arm your team with a "shark gun" loaded with the right questions to ask these desperate owners looking for technicians.
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