There is a great value to talk radio as a means for promoting your products or services to the masses. Here are some inside tips to help you become the kind of guest every host wants to have on his or her show.
The importance of online learning in the HVACR trade hit a new milestone recently with the graduation of the first student in the Ferris State University (FSU) online HVACR program.
Up-to-date building energy codes are a key strategy for fighting the high costs of heating and cooling America's homes. The federal government recently released a new standard requiring the manufacture of more efficient HVAC systems that will also strengthen residential building energy codes, if implemented properly.
The fact remains that 23 is a higher number than 13. And, distributors are excited to know more about Nordyne's 23 SEER air conditioner. At the company's headquarters recently, 14 distributors came to receive inverter-rotary technology training on the 23 SEER systems.
If we don't change the way we install and service a/c equipment, problems that plague our industry today will not improve. To put it simply, without a change in our actions, the switch to higher SEER levels will just help us waste energy more efficiently.
Back in the day, "smart" systems were a futuristic pipe dream, almost like a theme park attraction or something reminiscent of The Jetsons. In today's unitary HVAC systems, however, smart has become practical and much more widely available. The payback potential of smart products with onboard diagnostics is significant for service contractors.
When a system costs several thousand dollars and the customer's only option is to finance the purchase, what ways do contractors make it easy for them? The answer is to offer financing options.
There are no easy answers regarding the immigration question. We promote the United States as a haven for oppressed people from other parts of the world, and I believe that each illegal immigrant has his or her own distinctive and compelling story.
There's more than one way to sell HVAC upgrades to people building a new home. Instead of trying to force the installing contractor into the sales picture, this distributor interacts directly with the consumer by means of an upgrade kiosk, located in the homebuilder's showroom.
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