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Currently, 9.4 million women-owned businesses are operating in the U.S. in 2015 — employing more than 7.9 million people and generating nearly $1.5 trillion in revenue.

Those actually responsible for shaping the future of IAQ products have taken notice of the swelling public interest, and trends in the marketplace show products are becoming more interconnected and accessible to the average consumer.

While IAQ can be an integral part of an HVAC installation, not every consumer is aware how or why these products are necessary. That education must come from the contractor. And, those who present solutions through an informal, low-pressure approach seem to have the most success.

As the weather gets colder and we crank up the heat inside our homes to compensate, humidity levels tend to drop significantly, especially in the coldest regions of the country. Homeowners often turn to humidifiers to moisten the air, which, in turn, helps keep their skin from cracking and eyes from itching.

Training is for dogs, dancing bears, and little kids who crap in their pants. Is that the way we think of apprentices? Maybe that’s the real problem.

HVAC contractors, especially those in the residential installation and service market, really have to pay special attention to how their technicians interact with customers. One bad experience could terminate a potential long-term customer-contractor relationship.