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Meeting customers’ humidification and dehumidification needs year-round can be challenging, which is why HVAC contractors are constantly seeking energy-efficient solutions.

The thermostat market has evolved to cater to modern customers’ ever increasing needs. Today, people look to their smartphones for nearly everything, including banking, home security, and, of course, the ability to manage their indoor comfort levels.

With the rise in popularity of Twitter, Facebook, Instagram, and YouTube, some enterprising contractors are employing digital marketing strategies on social media platforms.

Today, many homeowners trust the opinions of their contractors, but more often than not, they also do some research of their own online before making decisions about their purchases.

Many certifying organizations provide marketing materials for their members to help them brand their companies as true professionals in the HVAC industry.

There are dozens of marketing metrics business owners could track. However, which metrics should they focus on? And how, why, and when should these data be considered?

During the four-day event, HARDI announced the re-launch of one of its four strategic pillars, Education, which will serve as the new Talent pillar and provide a broader scope of services and resources to members as it relates to their employees and workforce development.

Whenever I’m looking to learn something new, my first immediate inclination is to open my computer, fire up Google, and ask my question. Many times, I get exactly what I’m looking for — 479,000 results at a time.

Nearly 90 years ago, with just a handful of animals, the Tulsa Zoo opened its gates to the public. Since then, the campus has grown remarkably and now spans 84 acres and serves as the home to more than 400 animal species.

If a website is more than a few years old, it probably needs some fine-tuning or perhaps a complete overhaul. Warning signs include slow page load time, a branding message that misses the mark, stale information, pages that aren’t user-friendly, and old back-end technology that makes editing the site nearly impossible.