Cyngier also met with the keynote speaker, President George W. Bush. "I sat in the center front, approximately 15 feet away from him during his whole keynote address," she said. "It was an encouraging speech - addressed to us women and small-business owners that employ an amazing percentage of the workforce."
On the panel, Cyngier provided expert advice about how to navigate the procurement process, how to win contracts, and where emerging opportunities exist for doing business with government.
"Operating in a construction trade dominated by men has been a challenge since I entered the heating and air conditioning business 23 years ago," she said in her speech. "Much planning, dedication, and preparation have gone into the formation and growth of Cyngier Heating, Air Conditioning & Electrical."
Cyngier's company has over 23 years of experience providing service and installation to commercial, government, and residential customers, including a five-year contract with the U.S. Navy. The contractor has serviced various county facilities, including the 911 computer room, and has done business at the local government level with many contracts. Cyngier has had the boiler contract at Cleveland Hopkins International Airport for over 13 years.
Procuring Government Contracts"Yes, the government is a monstrous entity, but it is made up ofpeople," said Cyngier. "And yes, there are all kinds of forms to fill out, but none of them are difficult."
Cyngier said that before you can look for procurement, you must be sure you have something worthwhile, even different or better to offer. "There are over 300 HVAC and electrical contractors in the local phone book," she said. "Why might you choose Cyngier?
"Get your act together first."
She listed several key points.
"My photo is on every ad, every business card," she said.
"I am the Cyngier â€˜brand.' This brings me phenomenal name and face recognition at the license bureau, bank, children's school activities - even when I went to buy bikes from an ad in a paper. The person said, â€˜Oh, you're the heating lady. We have five of your fliers in our drawer. We don't need anything yet, but we plan to call you when we do.' The word here is credibility."
The Do's And Don'tsOnce a contractor's house is in order, Cyngier said there are some do's and don'ts to bidding on government jobs.
"Once you have a government award, you must make the government your favorite customer; perform above the standards."
Cyngier believes that her people are well qualified to tackle government work.
"Our craftsmen and staff take pride in their work and we take pride in them," she said. "The Air Conditioning, Heating & Refrigeration News selected Cyngier Heating and Air Conditioning as â€˜The Best Contractor to Work For' in the whole Midwest and Great Lakes Region in 2001. And you can be the best in your field of expertise."
Cyngier enjoyed chatting with President Bush and hopes to see him again soon.
With the upcoming November elections, President Bush may be visiting Ohio a lot. Cyngier hopes so and has invited him to visit. "No President has ever been elected without winning the Ohio race," she said.
Publication date: 03/29/2004