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Bryant To Celebrate 100th Anniversary

INDIANAPOLIS - Bryant Heating and Cooling will begin celebrating its 100th anniversary during the company's national dealer convention scheduled for Feb. 18-20, 2004, in Las Vegas. According to Halsey Cook, president of Bryant, the event will be an opportunity for distributors and dealers to gain strategic insights on sales, promotion, and product news, as well as a more thorough understanding of Bryant's brand positioning and history.

The company got its start in 1904 when Charles Bryant founded the National Gas Regulator Company in Cleveland. Over the past 100 years, Bryant has grown from a small enterprise to a national company.

The event is open to sales managers, dealers, and all Bryant distributors as well as their guests. Cook estimates that attendance will exceed over 2,500 people.

In addition to product reviews, educational sessions, and training programs, Bryant plans to surprise guests with 100th anniversary activities at the convention.

Bryant will work with its local distributor network to tie its national efforts and promotions to local market activities. In addition, Bryant has created a signature line of 100th anniversary merchandise ranging from coffee table books to T-shirts.

Publication date: 11/24/2003

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