ATLANTA, GA — ISH North America show organizers announced the first wave of speakers committed to making presentations at the Conference Seminar program, plus the addition of numerous exhibitors pushing the total near 200. ISH NA is scheduled to debut Oct. 31-Nov. 2 in Toronto, ON, Canada. For the most current exhibitor list, visit (website).

“We have a tremendous lineup of experts in our industry,” said Roland Bleinroth, president of Messe Frankfurt, Inc., show producers. “Our partners have collaborated on a program that presents something for everyone, with a high-powered complement of cross-industry subjects.”

These speakers have fine-tuned their messages during considerable time spent working with contractors, wholesalers, engineers, kitchen and bath dealers, builders, and other professionals, Bleinroth added. Topics include technical applications, business management, strategic marketing, codes and standards, design trends, successful showrooms, and profit-building ideas.

Speakers include:

  • Dan Holohan, renowned hydronics industry author and the proprietor of the popular website,;

  • Frank Blau, known as “The Father of Flat-Rate Pricing,” an industry icon who will share his proven techniques for managing contracting firms;

  • Maurice Maio, a dynamic speaker who will share some of the secrets that helped him turn a small heating and cooling operation into a 50-truck powerhouse;

  • Ellen Rohr, president of the new Benjamin Franklin Plumbing franchise, who will tell how she and her husband made a success out of a small family phc service business, then went on to even bolder endeavors;

  • Paul Ridilla, an expert on the people side of managing a construction business who is known for his outspoken, yet compassionate, strategies; and

  • Stanley Sklar, a construction law attorney who will examine the legal ramifications of construction documents.

    “Our members are really excited about this fresh opportunity to see new speakers and products,” said Ike Casey, executive vice president of Plumbing-Heating-Cooling Contractors — National Association (PHCC), one of ISH NA 2002’s cosponsors. “Our annual meeting in Toronto will feature quality content that will be fully integrated into the ISH NA seminar and show program. It’ll be the best of all worlds for giving all attendees a true bang for their buck.”

    Show sponsors cite attendance at exhibit booths as their first priority and are carefully programming an anticipated menu of 40-plus seminars. “We’re keeping a keen eye on our schedule,” said Inge Calderon, executive vice president of the American Supply Association (ASA), another cosponsor. “We want to assure attendees will have ample time on the show floor throughout the exposition. Our past experience and show surveys indicate that offering a comprehensive seminar program benefits show attendance.”

    Additional seminar topics will include e-commerce, selling skills, fire protection products, preventing Legionnaire’s disease, human resources, indoor air quality, and new Canadian hydronics standards. Specifics will be announced shortly.

    Messe Frankfurt Inc. hosts ISH North America in cooperation with the American Supply Association, the Canadian Institute of Plumbing and Heating, and the PHCC. ASA and PHCC each will hold their annual meetings in conjunction with ISH NA in 2002. In 2003, ISH NA will be held in Las Vegas, NV.

    For information on advertising/sponsorship opportunities in the ISH NA Show Directory or Show Dailies, contact Christin Schrei at 1050 Route 83, Suite 206, Bensenville, IL 60106; 630-616-0200; 630-227-0204 (fax); (e-mail).

    For more information on attending or exhibiting at ISH North America, contact Dirk Ebener at 770-984-8016; 770-984-8023 (fax); (e-mail); (website).

    Publication date: 04/15/2002