FT. SMITH, Ark. - Insco Distributing, a member of Rheem Air Conditioning Division's HVAC wholesale distribution network, has opened a new ProStock store in Denton, Texas, to better serve contractors in the Dallas/Fort Worth area. Insco Distributing operates six stores in the Dallas/Fort Worth area, but this is its first store in Denton - and its first ProStock store, as well.

ProStock, the replacement parts division of Rheem Air Conditioning, provides replacement parts as well as a wide variety of aftermarket parts, supplies, and accessories to meet the needs of HVAC contractors and service mechanics.

"Compared to our competitors, we're better lit, more inviting, and more spacious," said Gary Bloodworth, branch manager. "Our customers are confident that we have what they need on hand. No one wants to waste time or waste a trip, especially in this high-traffic, growing area. Now our customers know that we're a one-stop shop."