The ID program was specifically created to promote pride among SMACNA contractors and Local 80 members. Vehicles and hard hats with the “Together We Do It Better” ID graphics were on display, designed to reemphasize the importance of “dedicated professionalism and customer satisfaction,” according to a joint press release.

Anthony Asher, SMACNA general counsel told The News, “This is a new age of labor and management relations. The historic relationship is passe. We have a two partnership strategy; gearing a positive marketing effort to our customers.”

Asher said that all of the Detroit Chapter SMACNA contractors will have vehicles with the ID on them, a total of 1,400 units. The ID is being used to market union contractors to customers, emphasizing the best technicians and competitive pricing for services.

“It is the right thing to do at the right time,” Asher added. “We need to look at ways to be more competitive.”

When asked if this increased dedication to customer service will result in an increase in union membership, Asher said, “If we take care of customers, customers will take care of us — and we will generate more [business] volume to increase labor market penetration.”

Mike Sullivan, Sheet Metal Workers International Association (SMWIA) vice president, added, “This is a first in Detroit and I hope that other locals and SMACNA contractors will pick up on it.

“What we have to offer goes beyond what we can do for each other — we work for the customer, who comes first.”

Sullivan said that the “Together We Do It Better” campaign creates a whole new awareness of the union contractors and sheet metal workers. “We are finally telling our story,” he stated. “Ours is the best story in town and we haven’t been able to tell it.

“The proof is out there — the best buy for the dollar is using a SMACNA contractor.”

Publication date: 07/08/2002