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NewsHVAC Breaking News

Reins, Blue Collar Success Group Form Partnership

Reins.jpg

(Courtesy of Reins)

May 20, 2025

LAS VEGAS — Reins, a technology firm working to empower privately owned businesses through alternative equity solutions, has partnered with The Blue Collar Success Group, an international coaching and business development organization focused on the skilled trades.

As part of the partnership, Reins will be a preferred vendor for the organization’s membership, giving Reins the opportunity to introduce The Blue Collar Success Group's members, who own skilled trades businesses, to innovative employee retention solutions, a press release from Reins said.

“The Blue Collar Success Group knows how to coach business owners to build sustainable growth, to dominate within their markets, and ultimately to live the kind of lives they want — and they also know the skilled trades inside and out,” said Chris Buttenham, co-founder of Reins. “This is an organization that’s helped countless entrepreneurs and technicians turn their business dreams into realities, and we’re pleased to be a part of that.”

The Blue Collar Success Group has services throughout the United States, Canada, and Australia, and supports its membership with custom solutions ranging from one-on-one coaching to live training sessions, seminars, and events. Members also receive recommendations on resources and vendors to help them scale their growth, the press release said.

“We don’t believe in one-size-fits-all solutions for the home-service contractors we serve, which is why we love highlighting innovative tools like the Reins Modern Agreement for Rewards and Equity program,” said Chris Crew, president of The Blue Collar Success Group. “For contractors who are looking for outside-the-box options to attract, motivate, and retain top talents, what Reins offers is truly remarkable and proven to work in our industry.”

Reins provides the owners of skilled trades businesses with tools for incentivizing employee tenure and performance, providing employees with a sense of “skin in the game.”


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KEYWORDS: contractor services home services HVAC industry news hvac news briefs partnerships in HVAC

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