The decision to shift to two brands is part of Enertech’s renewed commitment to increasing efficiency, accelerating product development, and enhancing the customer experience, the press release said. Key benefits of the consolidation, according to the company, include a more efficient supply chain that will result in improved lead times, cost containment, and better manufacturing; a fresh focus on engineering; and the opportunity to concentrate marketing in order to boost brand awareness and drive lead generation.

“This change will improve every aspect of the Company’s business, from sales and marketing to engineering and manufacturing.” said Derek Dwyer, Enertech’s CEO.

“Through this transition it was important to retain the spirit of our legacy brands, especially GeoComfort, our first product brand, and Hydron Module, which marked our entry point into the manufacturing of ground-source heat pumps. We are retaining the GeoComfort name and have taken inspiration from Hydron Module in our updated product design,” Dwyer added.

“The two unified brands, Enertech and GeoComfort by Enertech, will seamlessly continue to serve our distributors, dealers, and manufacturers’ representative firms,” said COO Tim Wright. “We anticipate easier ordering and greater in-stock positions to help our customers better fulfill the changing demands of the construction industry.”