ALEXANDRIA, Va. — The Air Conditioning Contractors of America (ACCA) launched its newest awards program, ACCA’s Marketing Masters Awards.
The awards are broken into five categories:
- Traditional Media – Print
- Traditional Media – TV or Radio
- Connections through Social Media
- Connections through Digital or Mobile Marketing
- Rolling Marketing – Vehicles
Each category will honor three contracting companies — with a gold, silver, or bronze designation — that exhibit creativity, clarity, and effectiveness of each of the programs/promotions. The companies that receive the gold designation in each category will compete head-to-head for the Elite Marketing Master Award, which will be selected by ACCA Conference attendees during ACCA’s 2022 Conference & Expo taking place March 28 – 30, 2022, at the St. Louis Union Station Hotel in St. Louis.
“ACCA loves to showcase contractors who are innovative and working to shine a positive light on our essential industry to the public,” said Barton James, ACCA president and CEO. “The new Marketing Masters Award gives ACCA the unique opportunity to highlight some of the best contracting companies in the country for their work.”
“Given RYNO’s 14 years of reputable digital marketing for HVAC contractors all over the US, it made sense for us to partner on this program," said Chris Yano, RYNO Strategic Solutions CEO. “We’ve been a part of and seen some of the most successful, creative, and progressive marketing campaigns with contractors of all sizes. Our core competency is lead generation through digital marketing, but giving back is a core value of ours and this award allows us to do just that for the industry we love."
Any contracting company, regardless of ACCA membership status, who is engaged in the creation and use of marketing to promote an HVAC contracting business is eligible to apply for and win a Marketing Masters Award. Advertising agencies may submit entries for contracting companies, however, since this is a contractor award, the contracting company will be awarded for the entry if chosen as the winner in any category. Marketing campaigns and merchandising events held between January 1, 2020, and December 31, 2020, are eligible and one entry may be submitted to multiple categories.
There is an application fee for each category, which you will be billed for upon submitting the application. The application fees are as follows:
- First category $69 ($99 for non-members)
- Each additional category $39 ($69 for non-members)
To learn more and to submit a Marketing Masters application, visit www.acca.org/members/awards/marketing-masters. The deadline to apply for the Marketing Masters Awards is November 30, 2021.