WACO, Texas — Neighborly has recently appointed Roger Chacko as its new chief strategy and marketing officer.
“To help build further on the growth momentum we have at Neighborly, I am delighted to welcome Roger Chacko to lead the marketing and strategy of our organization,” said Mike Bidwell, president and CEO at Neighborly. “Chacko has a proven track record of developing and delivering segment-defining marketing and sales programs across several business segments and geographies. The intersection between brands and consumers is narrowing through consumer experiences, and Chacko’s global experience and transformational marketing and strategy work at this intersection of consumers and brands will prove invaluable in Neighborly’s journey to creating and delivering exceptional home service experiences to our consumers and franchise partners.”
Chacko brings over 25 years of global brand building, corporate strategy, and growth catalyst experiences. He has held various marketing, commercial, and strategy roles with global companies including Carlson Hotel Group, Bloomin’ Brands, USAA, Kellogg’s, and more. Immediately prior to joining Neighborly, Chacko served global fitness chain Planet Fitness as its chief commercial officer. Chacko earned his doctorate degree in management from Oklahoma State University and his master’s degree in management from Massachusetts Institute of Technology.
Chacko will be responsible for all of the company’s marketing and strategy divisions.
“Neighborly has the potential to become an iconic global brand that delivers exceptional home service experiences to communities around the world, and I am committed to making this vision a reality,” Chacko said. “Achieving Neighborly’s ultimate vision of ‘Owning the Home’ through its family of home service brands will require strategy, innovation and marketing, and I look forward to working with Neighborly’s executive leadership and global marketing teams to make that happen.”