NASHVILLE, Tenn. — XOi Technologies has named Cory Determann as the company’s digital media strategist.
In his new position, Determann is responsible for implementing XOi’s digital marketing strategy by creating video content for sales, social media, and internal and customer communications.
“This is a fantastic opportunity to tell XOi’s story by connecting with multiple audiences across many different platforms,” Determann said. “And it isn’t just about this company and its services — the XOi story includes the contractors and partners we work with and how XOi helps them perform their jobs more efficiently and effectively.”
Determann, a veteran of the United States Air Force and a former law enforcement officer, developed a passion for video storytelling by recording his personal hunting trips. That experience inspired him to pursue a new career path in video production. Determann joined XOi while studying film/video and photographic arts at Nossi College of Art in Nashville, where he earned a bachelor’s degree. Determann moved into his new position after graduation.
“Cory brings the same discipline and energy to XOi that he demonstrated when he decided to follow his dream,” said Aaron Salow, founder and CEO of XOi. “His authenticity and dedication come through in his work. We’re confident that Cory will help XOi share its mission and keep growing.”