BURLINGTON, Vt. — iMarket Solutions announced a #HandWashChallenge campaign for home service contractors, geared toward helping contractors build video content and trust with customers.

Contractors are challenged to create videos demonstrating how they wash their hands, challenge colleagues, family and friends to participate, and share their videos on social media using the hashtags #HandWashChallenge and #ContractorsCare.

“Not everyone realizes that HVAC and Plumbing contractors are providing essential services during this time,” said Tracy Ikert, marketing manager for iMarket Solutions. “The #HandWashChallenge is one way to bring awareness to the critical work they do, and show how much contractors care about the health and safety of their customers and communities.”

iMarket Solutions will also be making a cash donation to the COVID-19 Emergency Response Fund from the First Responder Children’s Foundation, and encouraging donations to the fund in conjunction with the #HandWashChallenge.

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