DAVIDSON, N.C. — Trane has been named the 2020 America’s Most Trusted HVAC brand by Lifestory Research for the sixth year in a row. Determined by an independent study of more than 9,500 consumers, the America’s Most Trusted award is evaluated on real opinions formed by those actively shopping or considering products in each category. Since 2015, Trane has received year-after-year recognition, while also being viewed as a category leader that continues to drive innovation and provide customers with a superior HVAC experience.
“At Trane we pride ourselves in providing our customers with products that are consistently reliable and aim to exceed their expectations for home comfort,” said Scott Ewald, brand marketing leader for Trane. “Being named ‘America’s Most Trusted’ brand in the HVAC space for six years running is a testament to the dedication and hard work from every single person in our organization – from our product engineers to the distributors and dealers who sell our products and directly serve our customers. The best products come from a unified one-team approach.”
Lifestory’s thorough evaluation process asks consumers to detail why they trust a specific brand. Trust is calculated via the Lifestory Research Net Trust Quotient in which a score of 100 is average for all brands included in the study. To be considered as a top candidate for recognition, a brand will need to receive enough survey responses to achieve a 95 percent confidence level. Once confidence levels are determined, survey results are compared with peer organizations of like size and complexity.
“Earning and maintaining the trust of customers is central to the success of any business,” said Eric Snider, president of Lifestory Research. “For a brand to retain the top rank in the America’s Most Trusted study year after year reflects the attention and dedication given to customers. Trane earning the top rank by for six years in a row reflects the confidence consumers hold in this brand.”
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