Miura Launches New “Intuitive” Website
Company marks its 60th anniversary with a smarter website
ROCKMART, Ga. — Miura Boilers has used the occasion of its 60th anniversary to launch a new user-friendly website that features new functionality and makes it easier to access relevant information, locate a representative, receive a qualified estimate, purchase a new boiler fast, and more.
“As a company that always utilizes the best technology available, we wanted our new website to provide the same level of innovation and quality as our products,” stated Andrew Eklind, Miura’s marketing manager. “The new Miura website has cleaner routes to relevant information and better flow, while addressing the needs of new and current customers.”
But beyond the site’s many resources such as FAQs, videos, brochures, and a blog, it was created to effectively address buying concerns by providing tools that offer viewers an accurate assessment of costs, and other critical buying variables.
“Among the many advances in our new website are quote forms we’ve created with intuitive, user-specific prompts,” added Eklind. “These forms allow customers to get detailed pricing on a new system based on their particular requirements and needs.”
In the upper right hand corner of every page on the new Miura website, viewers can click “Request A Quote,” and link to a form that was designed to address the various concerns of steam boiler buyers, and provide a buyer-specific response.
For example, in addition to the generic inputs (name, company, email, phone), the Miura website quote form includes input for a number of user-specific variables including the level of steam demand required, boiler operating pressure, whether the steam comes in contact with edible foods, boiler usage based on hours per day and days per year, type of fuel, whether the boiler is part of new construction or a retrofit, and more. This detailed information provides a great starting point for the Miura team to analyze the steam demand.
Beyond these informative links, the new Miura website has also been designed to support Miura boiler owners, customers who need a new boiler fast using Miura’s Quick-Ship Express service, and Miura’s network of representatives.
“We take great pride in our network of representatives throughout the country, which is why the new website makes it easy locate and connect with them,” said Eklind. “The Rep Locator link in the navigation bar opens an interactive map that allows the viewer to click their location and be linked to representatives in their area.”
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