ATLANTA — DiversiTech Corp. announced the appointment of Franco Daino as vice president of product line and marketing. In this newly created position, Daino is responsible for overseeing all of the company’s product development and execution functions, including product management, engineering, marketing, and pricing. Daino reports to DiversiTech CEO Andy Bergdoll.

Daino brings more than 20 years of experience to the position with a proven track record of success in the areas of organizational change, strategic planning and marketing, business operations, finance, product development, engineering, and manufacturing. 

“This newly created role, which combines product brands and marketing, along with product line management and engineering, is a key piece to our continued success,” said Bergdoll. “In Franco, we have a leader with the skills, vision and growth mindset to further enhance our Simplify Your Work™ mission. We are excited to unify these critical elements under Franco’s leadership, and look forward to accelerating our innovation to better meet the needs of our HVAC wholesale customers and contractors.” 

“It’s an honor to join a company such as DiversiTech with its impressive growth record and leading position in the HVACR market," Daino said. "Andy and the leadership team have laid out a compelling vision for greater expansion into current and new-growth categories. I am excited to bring my end-user and customer centric approach to the DiversiTech team to drive our aggressive growth plans.”

Prior to joining DiversiTech, Daino most recently served as vice president and general manager of Fypon, a provider of synthetic polyurethane architectural moulding and millwork products to single family, multi-family and commercial construction markets. While there, Daino significantly improved the company’s operating profit and established a more cost effective and nimble supply chain. 

Before joining Fypon, Daino was vice president, commercial marketing and product development at Master Lock, where he was responsible for a portfolio of businesses including commercial security, safety, and locker locks. 

Among his achievements, he designed a new U.S. commercial channel sales organization to support the creation of the safety and security business units. 

Daino’s previous experience includes holding various leadership positions at Fortune Brands, Waterloo Industries, Avery Dennison, McKinsey & Co., and Canam Steel Corp. 

Daino holds a Bachelor of Arts in architecture and a Bachelor of Science in civil engineering from Lehigh University. He also holds a MBA from Columbia Business School.

Publication date: 10/1/2018

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