Mincron welcomes veteran industry journalist Mary Jo Martin
Mincron Software Systems, a leading provider of complete ERP distribution management solutions for durable goods wholesalers, recently appointed Mary Jo Martin as Marketing Manager for Mincron.
Mary Jo has dedicated the last two decades to covering the plumbing, HVAC and industrial PVF markets for leading industry publications, and since 2002 was Editorial Director of The Wholesaler. She spent much of her time on the road building relationships with wholesalers, manufacturers and reps throughout the country, as well as supporting various associations and buying groups.
At Mincron, that extensive experience will allow Mary Jo to cultivate a full-scale marketing effort that supports the company’s executive, sales, product development, implementation and customer service teams. Among the areas she will concentrate on are:
• Spotlighting the latest in Mincron’s innovative product launches, programs, partnerships and services
• Sharing testimonials in print and online that illustrate the tremendous loyalty between Mincron and its customers, as well as providing real world examples of the ROI and benefits customers realize from Mincron solutions
• Launching an encompassing and active social media presence that adds another level of communication and engagement with customers, while increasing Mincron’s overall visibility
• Boosting Mincron’s industry footprint through active involvement with national and regional associations and groups.
“Mincron has built a successful business over the last three decades because of our unwavering dedication to innovative product development and our ‘service first’ philosophy, both of which help customers achieve better bottom line results,” said President Wendy Berger. “The addition of Mary Jo’s experience, relationships and long-standing reputation in the industry will be a great benefit to both Mincron and our customers, as she will accelerate and broaden our marketing and communications efforts. You’ll be seeing and hearing much more from us on a regular basis! And on a personal level, she is an ideal ‘fit’ with the Mincron team.”
Mary Jo’s familiarity with Mincron and its staff was key in her decision to make such a significant career move. “As a journalist covering Mincron’s conferences for many years, I’ve witnessed first-hand the camaraderie among the staff, as well as the depth of their customer relationships,” she said. “I am delighted to join such an outstanding team and continue participating in this industry that is so special to me. I look forward to implementing marketing efforts that showcase the tremendous work being done daily within Mincron, enhance our customer engagement, and help further the industry to which we are dedicated.”
Mary Jo will continue to be based in Dallas. She has a degree in Sports Marketing from the University of Iowa, and remains a proud member of #HawkeyeNation. You are welcome to follow her on social media for a close up view of her adventures with Mincron, the industry and life — find her on Facebook at maryjomartintx or @maryjomartin on Twitter.