Londonderry, N.H.—Bosch Thermotechnology, a division of Robert Bosch North America, is launching a national geothermal awareness campaign today, Earth Day 2015, to raise public awareness and understanding of geothermal heating & cooling technology and its environmental benefits.

The public campaign is designed to further understand and accept geothermal technology as an unlimited, renewable form of energy and advance the industry and its dedicated stakeholders – equipment manufacturers, drillers, installing contractors, industry associations, residential home developers and homeowners. It will culminate in a national day of recognition for geothermal scheduled for Tuesday, October 20, 2015.

The campaign’s centerpiece is a dedicated website (, which features information and activities relating to geothermal along with an educational video and interactive children’s activities. Tandem social media and public relations outreach efforts will engage stakeholders and consumers in all aspects of geothermal and its benefits. Widespread adoption of geothermal technology in the years ahead will reduce carbon dependence and help create a cleaner and more sustainable world of the future, benefiting future generations.

The website features these elements:

• Geothermal 101 video

• Introduction to geothermal technology

• Geothermal features and benefits

• Information & guidance for homebuyers & homeowners

• Industry professionals section

• Homebuilder-property developer section

• Kids Loop section of fun materials and activities (Ages 5-13)

• Parents & educators section

• List of resources


Bosch is engaging with geothermal industry partners and stakeholders in support of its campaign through participation in campaign efforts and in-kind support. While acknowledging its own stake in the industry – Bosch is a manufacturer of ground and water-source heat pumps used in geothermal applications – the campaign has a higher purpose: to create broad new awareness for an industry that remains today at less than 10 percent market share for all heating-cooling business in North America.

For more on renewable geothermal energy and geothermal technology, visit