COLUMBUS, OHIO—HARDI announces the hiring of its new Digital Communications & PR Coordinator, Mike Coughlin. Coughlin joins HARDI with a strong background in marketing communications as well as public relations and sales experience. His responsibilities will include generating content for publications, email communications, social media and the website as well as developing public relations efforts and managing event and editorial calendars. Previously, Coughlin spent five years working under the shaving cream brand Barbasol, generating various forms of communications. He was responsible for external communications including press releases, e-blasts and web content. He also implemented their social media strategy and produced internal communications such as the monthly sales newsletter, which was distributed to a national network of sales brokers.

“I’m really excited to have Mike on board,” said Marketing Manager Chris DeBoer. “He’s got a unique combination of digital media writing, public relations experience and strong social skills. Additionally, his background working for an industrial distributor I think will serve HARDI and its members extremely well.”