GRAND RAPIDS, Mich. — Williams Distributing was named the first independent distributor of Daikin-brand ducted unitary HVAC products for the state of Michigan, effective immediately. The announcement came from Daikin North America LLC. Williams Distributing is a privately held distributor of HVAC products and has 11 HVAC sales offices throughout the state.

“Our company’s mission has always been to deliver the highest-quality heating and cooling systems to meet the demands of our customers and ultimately homeowners,” said James Williams, CEO, Williams Distributing. “It’s comforting to know that the Daikin brand of unitary products will be assembled in manufacturing facilities located in Texas and Tennessee. We believe that Daikin is the HVAC brand of the future for a select group of HVAC dealers. Given the history of the brand and the product line available, we’re excited.”

The full line of Daikin brand ducted unitary products will be supported by what the manufacturer calls, “an aggressive awareness campaign.” In addition, several programs to drive prospective sales leads to Daikin dealers will be actively deployed. The premium product line and brand will be positioned as bringing ‘Comfort for Life’ to residential homeowners across North America.

“We believe that the Daikin brand launch allows us an opportunity to better serve a large group of HVAC dealers who will find value in the leading technology associated with the Daikin brand and who want to represent the No. 1 HVAC brand in the world,” said Dave Swift, president and CEO of Daikin North America LLC. “We are especially pleased that a distributor the caliber of Williams Distributing has agreed to be one of our first distribution affiliates.”

Michael Koster, president of Williams Distributing ensured the company’s employees and customers that even with this opportunity; the company philosophy remains the same.

“We want to be our customers’ first choice,” he explained. “We have friendly and knowledgeable staff members who enjoy helping our customers achieve their goals. We strive to provide a positive experience and the best value for every customer and we do it with a smile.”

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