EDISON, N.J. — Fuji Electric Corp. of America has rolled out a series of website enhancements designed to improve the user experience, including new product selector tools for variable frequency drives, human machine interface (HMI) displays, and more, and a simplified mobile-friendly design to help customers obtain information quicker and easier. The site also features comprehensive FAQs for several of its businesses to answer common questions on products, technical specifications, and applications.
“Our customers are the cornerstone of our business, and it is our goal to give them the tools and resources necessary to win more projects,” said Doretta Caprarola, marketing manager for Fuji Electric Corp. of America. “These enhancements will streamline the product selection process by using detailed filtration criteria to help customers quickly identify the right model for their needs, and the mobile-friendly design ensures that our website is easily accessible wherever our customers may be.”
“With roughly 90 percent of B2B product searches starting online and traffic to B2B websites doubling over the past two years, it has never been more important that our website be optimized to serve our customers’ evolving needs,” said Phil Charatz, president and CEO of Fuji Electric Corp. of America. “Whether it’s a new customer evaluating prospective suppliers or an existing customer looking for product literature, we have simplified the methods by which they can find information on our website, which will result in a better user experience.”
For more information, visit www.americas.fujielectric.com.
Publication date: 9/19/2016