Rapid Expansion Projected for Smart Home Devices
Smart home device market rising at a CAGR of 60 percent to 2020
LONDON — The smart home market continues to expand, with 47 million connected smart home devices shipped globally in 2015. The market is projected to broaden substantially at a compound annual growth rate (CAGR) of 60 percent, reaching 477 million devices in 2020, according to IHS Markit.
The American region accounted for 62 percent of global shipments in 2015; however, Asia-Pacific is expected to gain significant share over the next four years, coming into parity with the American market in 2020. The Europe, Middle East, and Africa (EMEA) region will remain flat, holding steady at 20 percent of the global market for smart devices. The market’s rapid growth will be primarily attributed to appliances and air conditioners, according to analysis from the IHS Markit Smart Home Intelligence Service.
“The smart home is organized into the following five primary categories: safety and security, climate control, consumer electronics, energy and water control, and lighting and controls,” said Blake Kozak, principal analyst, IHS Markit. “The challenge is delivering all five categories on a single platform where the devices will communicate in an effective mesh network, rather than act as isolated and autonomous processes. Bringing all five categories together effectively has been seen as mostly confined to professionally installed systems, but ‘do-it-yourself’ offerings are improving quickly.”
While automation devices — except safety and security devices — accounted for 60 percent of the global market in 2015, they will grow to comprise 80 percent of the market in 2020. Additionally, do-it-yourself (DIY) devices represented about 20 percent of units shipped globally in 2015. By 2020, DIY and hybrid system types will account for nearly 60 percent of the market, providing a significant challenge for purely professional installation business models.
The automation devices expected to contribute most to market growth are plugs and switches, appliances, air conditioners, and lighting. For these four types of devices, global annual shipments are projected to increase from 15 million in 2015 to 300 million in 2020. In terms of total smart home penetration, IHS Markit estimates that while just 6 percent of North American homes had a smart home system in 2012, 28 percent will have one installed in 2020.
“The possibilities of the smart home are seemingly endless; however, a tightly controlled ecosystem is a necessity for devices to work well together,” Kozak said. “Just because a product is listed as ZigBee, does not mean it will work with every hub that accepts ZigBee. Although the device may function, features may be limited and functionality is not guaranteed.”
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Publication date: 9/14/2016
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