Unilever Acquires Blueair, Adding Air Purifier Business
Acquisition expected to help Blueair become a truly global provider
STOCKHOLM — Blueair, a manufacturer of air purifying technologies and products for consumers and businesses, announced it has been acquired by Unilever. Blueair founder Bengt Rittri said the acquisition will enable even more people to protect their health by using the company’s air purifiers to remove indoor airborne contaminants such as hazardous PM2.5 soot particles, allergens, chemicals, and viruses.
Rittri stated, “We are saying yes to leveraging the help of Unilever — one of the world’s most admired corporations for its sustainability practices — to help Blueair take the next step to become a truly global provider of its health-enhancing air purifiers. Moving forward, Blueair will be geared to help potentially billions of people rather than millions to create safer, healthier indoor environments as air pollution rises worldwide.”
Rittri said the company’s mission remains the same “as we continuously work to elevate people’s health and wellbeing in a world where WHO [World Health Organization] says air pollution is now the world’s largest single environmental health risk, killing around 7 million people in 2012 alone.” He noted that according to the United Nations organization over 80 percent of people living in urban areas that monitor air pollution are exposed to air quality levels that exceed WHO limits.
Blueair will continue to operate under its existing brand name in all its markets, including Sweden, China, U.S., Japan, South Korea, and India.
Terms of the deal were not disclosed. The transaction is subject to customary regulatory approvals.
For more information about Blueair, visit www.blueair.com.
For more information about Unilever and its brands, visit www.unilever.com.
Publication date: 9/1/2016