Hypertherm Announces New Company Website and Tagline
Site enables visitors to compare cutting technologies and platforms, troubleshoot cutting challenges
HANOVER, N.H. — Hypertherm, a manufacturer of plasma, laser, and waterjet cutting systems, has announced a new website and the unveiling of a new tagline in support of its company vision.
The new website enables visitors to compare different cutting technologies and platforms, troubleshoot cutting challenges, and connect with Hypertherm experts. The site includes major navigational changes and search features that make it easy to find content, while smart, responsive design aids viewing on computers, tablets, and smartphones.
“For both new and long-time fabricators, the new Hypertherm.com provides useful content to help people make informed decisions and get the most out of their Hypertherm products,” said Denise Champagne, leader of Hypertherm’s corporate communications and brand management team. “We are enabling people to tap into our nearly 50 years of cutting expertise to get the information and support they need to complete new projects and bring their vision to life. We are also providing more information than ever before on topics we see as critical to our success, like environmental sustainability and lean manufacturing, in the hopes that other companies can learn from our work.”
Hypertherm’s new “Shaping Possibility” tagline replaces the “Cut with Confidence” tagline in use since the beginning of this decade. The new tagline conveys the company’s role in providing products, services, and expertise to help customers achieve their vision, and expresses the possibilities with Hypertherm products in the hands of fabricators.
“Through our products and the service and support of more than 1,400 Hypertherm associate-owners and thousands of authorized partners, we help our customers cut parts and achieve their business objectives,” said Evan Smith, Hypertherm’s president and CEO. “We are proud to help ‘give shape’ to their vision.”
For more information, visit www.hypertherm.com.
Publication date: 6/27/2016