NUREMBERG, GERMANY — The organizers of Chillventa and China Refrigeration have agreed to work together more closely in 2016, aiming to develop common trade fair themes internationally and establish themselves in their respective markets. The idea for this initiative was prompted by the longstanding business relationship between the two parties. The concept for the partnership is based on a comprehensive marketing mix that will, once again, focus on “Connecting Experts.”

For many years, NürnbergMesse has organized and developed a large pavilion at China Refrigeration. For two years, this has been presented under the name “European Pavilion — powered by Chillventa.” The pavilion introduces a mix of European and international companies to the professional community in Asia. China Refrigeration will take place April 7-9 in Beijing. Since it was launched in 2008, Chillventa has grown to become one of the largest refrigeration exhibitions in the world. Featuring the usual air conditioning, ventilation, and heat pump segments, Chillventa will be held Oct. 11-13 in Nuremberg.

“We are delighted to have agreed on this marketing collaboration with China Refrigeration, which will be conducted in a spirit of partnership to be expedient and fruitful for both parties,” said Alexander Stein, executive director, Chillventa. “NürnbergMesse has been operating successfully in the Chinese market for many years. This was one of the main reasons for establishing NürnbergMesse China eight years ago. We are confident that this joint venture will be a success for both parties and we’re looking forward to working closely with the Chinese Association of Refrigeration [CAR], the China Refrigeration and Air-conditioning Industry Association [CRAA], China Council for the Promotion of International Trade, Beijing Sub-council [CCPIT Beijing], and their successful China Refrigeration.”

Publication date: 2/29/2016 

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