More than 100 million unique visitors come to Angie’s List annually searching for home improvement services. More than 85 percent of those consumers are not Angie’s List members. LeadFeed is designed to connect those non-members to service providers.
When visiting the Angie’s List website, non-members will receive a message that prompts them to start their project by submitting the details of their service request. Angie’s List will send these project details to its network of qualified service providers. Based on their interest and availability, participating service providers will then reach out to the consumer.

“LeadFeed enables us to directly connect these visitors to highly rated service providers while monetizing more of the massive amount of traffic that comes to our website,” explained Durchslag. “It also allows non-members an easy way to sample a small piece of the value we offer.”

Developed in response to direct feedback from service providers, LeadFeed builds upon the benefits that Angie’s List advertisers already realize from members. Service providers can access leads if and when they choose, providing flexibility and control to complement their existing businesses with incremental new, non-member leads. Approximately 25 categories are covered, including plumbing, painting, HVAC, remodeling, and electrical.

“Just last month, we announced Angie’s Fair Price Guarantee and the Angie’s Service Quality Guarantee, which demonstrate exclusive membership protections,” continued Durchslag. “Today’s announcement is another step in our strategy to deliver more value to our customers.”

Publication date: 12/14/2015

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