ATLANTA — Rheem Mfg. Co.’s mobile customer engagement and mobile learning and training center program, the High Efficiency Air & Water Road Show, has hit the road and is crisscrossing the U.S. for 48 weeks on a nationwide tour. The expandable, 53-foot trailer will feature a fully connected classroom and meeting space as well as interactive exhibits and touchscreen displays for Rheem’s and Ruud’s line of high-efficiency HVAC and water heating products. A ribbon cutting for the road show took place on Sept. 16.

“As our high-efficiency product lines continue to expand, so does the need for one-on-one, hands-on education. We want to offer our customers the best experiential environment available,” said Bill Alderson, corporate director, marketing, Rheem. “This road show has been two years in the making, and it was built using insightful feedback from Rheem and Ruud wholesalers, contractors, and sales teams.”

Designed with plenty of natural light and large, interactive display areas, the state-of-the-art mobile learning center can be customized to offer hands-on product training, host special events, or serve as an alternative to a trade show booth. It can also be easily rebranded to showcase either Rheem or Ruud products.

To support the road show and get contractors engaged with the company’s high-efficiency products, Rheem is also launching a social media promotion for contractors called InstallNation. Contractors submit photos of themselves installing Rheem or Ruud products and generate votes for a chance to win weekly prizes and an entry for the grand prize, a trip for two to anywhere in the U.S. The promotion ends Nov. 25; details are available at and

Publication date: 10/26/2015 

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