CHICAGO — Daubert Chemical, a manufacturer of specialty coatings and adhesives, has announced the launch of its new revamped website. The new site is designed to provide increased functionality and an enhanced user experience for the company’s broad customer base.

Using virtually any web-enabled device, the new site provides access to technical resources such as product training videos and step-by-step interactive educational modules that give users detailed instructions on best practices. The optimized navigation strategy helps get visitors quickly connected to the content they’re after and allows them to drill down as deep as they wish.

The intuitive site design allows users to self-select from six major product categories, including: Adhesives, Corrosion Prevention, Industrial Greases, Vibration/Sound Dampening, Specialty Products, and Custom Solutions. New search capabilities and new e-commerce functionality are also designed for ease of use.

“Our objective was to augment the user’s personal experience with clear, comprehensive product data that was easy to locate and to comprehend,” said Matthew McGinnis, director of commercial development for Daubert Chemical.

The new site gives users easy access to digital versions of all current product documentation. Within a few clicks, visitors can find and view product descriptions with key features, material safety data sheets (MSDS), and product information (PI) sheets. The site also provides a “Success Stories” feature that explains how Daubert products meet customer needs in the real world.

“We polled our stakeholder base and used the qualitative data we collected as a foundation on which to build the type of site that would bring the most value back to them,” McGinnis said. “Delivering clear, concise, relevant content that is easy to find and connect with is the name of the game and we’ve done exactly that with our new Web presence.”

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Publication date: 6/29/2015

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