WASHINGTON — The Consortium for Energy Efficiency (CEE) has announced that results from its National Awareness of Energy Star® survey for 2014 shows continued growing strength for the Energy Star brand. In 2014, 89 percent of households recognized the Energy Star label when it was shown to them. This constitutes an increase of 48 percent since CEE first conducted the survey in 2000.
“This year’s survey results show that the Energy Star label continues to be strongly recognized and used by the majority of Americans,” said Kira Ashby, program manager with Evaluation, Research and Behavior at CEE, a nonprofit organization of energy efficiency program administrators. “This research demonstrates the continued impact efficiency program administrators have in promoting the label, and CEE members are proud to support this report.”
The report shows that significantly more households in 2014 — 81 percent — have seen or heard of the Energy Star label without a visual aid, compared with 2013, which achieved 73 percent.
The value of the Energy Star program has been built over time through a combination of publicity generated by CEE members, Energy Star partners, other stakeholders, and Energy Star itself. Efficiency program administrators have helped propel the growth of Energy Star through their local messaging and promotions. This one-two punch of national and local promotion has created a consumer audience that recognizes the label and understands its meaning. All these activities give the Energy Star brand marketplace impact.
For more information about Energy Star, visit www.energystar.gov.
For more information on CEE, visit www.cee1.org.
Publication date: 5/25/2015