Feb. 20, 2015: Goodman Selects MediaValet to Share Digital Marketing Materials with Dealers
Company Was Finding It Inefficient and Costly to Manually Locate, Organize, and Share Up-to-Date Materials
HOUSTON and VANCOUVER, British Columbia — Goodman Manufacturing Co. Inc. has selected MediaValet to aggregate, organize, secure, and share its large collection of product photos, videos, diagrams, and technical information with its nationwide network of dealers.
Working with independent dealers across North America, Goodman’s marketing department was finding it inefficient and costly to manually locate, organize and share up-to-date marketing and product materials across its network of dealers.
“As we’re one step removed from speaking directly with customers, our dealers rely on us to provide them with the latest marketing materials and technical information for each of our products,” said Shelly Black, manager, digital design at Goodman Global Group. “Over the past few years, our marketing team has been spending more and more time organizing and sharing product information with our network of independent local dealers. In 2014, it became painfully apparent that we needed a more efficient and cost effective way to handle these tasks.”
“Making our product information available through MediaValet allows our dealers to access the most up to date material when they need it,” said Black. “MediaValet’s focus on the user’s individual experience makes implementing such a system across a dispersed network of users fast and easy. We’re excited to have MediaValet on our side, helping us deliver more value to our dealers.”
A cloud-based digital asset management system, MediaValet is built on Microsoft’s platform-as-a-service (PaaS) cloud offering, Microsoft Azure. MediaValet is designed to make it easier for organizations to securely aggregate, organize, manage, and share their library of digital assets.
“Accessibility, speed of access, and user experience are critical to the success of any system,” said David MacLaren, president and CEO of MediaValet. “We’re extremely happy that we’re able to help Goodman meet the needs of their dealers and improve the productivity of their marketing team. We look forward to working with Goodman to enable the easy access to their digital assets and marketing materials for their entire network of dealers.”
For more information on Goodman, visit www.goodmanmfg.com.
For more information on MediaValet, visit www.mediavalet.com.
Publication date: 2/16/2015