GRETNA, La. — AJS AC and Heating Services, which provides HVAC services to homes and businesses in the New Orleans area, has announced the launch of its new mobile-friendly website. The mobile site launch will enable the contractor to more effectively reach customers who turn to their smartphones first when researching products and services they intend to purchase.

The company notes that Nielsen’s U.S. Digital Consumer Report from February 2014 found that the average consumer spends 60 hours per week viewing Web content. Those hours are spread across multiple devices, including smartphones and tablets. Thus, a mobile-friendly website is a way for a business to ensure that it’s reaching the people in its area who need its services, regardless of what platform they use to view its site.

Viewing desktop-only sites on mobile devices can lead to formatting issues, such as miniscule text and photos that won’t load. Implementing a mobile site can avoid these problems and keep prospective customers from looking elsewhere to find what they’re seeking. AJS AC and Heating Services’ new mobile site will contain the same information as the desktop site, but with a more streamlined design and navigation.

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Publication date: 1/26/2015

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