PLAINVILLE, Conn. — Gems Sensors & Controls, a leading supplier of standard and custom liquid level, flow, and pressure switches, miniature solenoid valves, and preassembled fluidic systems, has announced a multi-language home page redesign of

Gems said the new home page concept integrates nearly six months of comprehensive research and planning, including interviews with industry OEMs, customers, prospects, and internal personnel regarding “wish list” site improvements. This includes streamlined navigation, enhanced depth of technical content, and increased front-end accessibility to local sales support channels.

As with its legacy version, the new home page is available in custom translated English, Chinese, German, and Portuguese. It is also geographically segmented, ensuring rapid customer response to support requests and RFQs. New page content has been added to reflect the company’s expertise in OEM custom design and manufacturing engineering services. It also highlights new sensor offerings for oil and gas, medical sciences, off-highway vehicle, water and wastewater, marine, and other markets.

Kevin Castonguay, global digital marketing manager, said, “Gems is pleased to be unveiling our customer-focused global home page redesign, right on the heels of our new ‘living’ all-digital online product catalog. We are keenly aware that the continued evolution of our products must also be directly reflected in our marketing channels. It is our goal to actively educate and engage customers about all that Gems has to offer, while providing them value-added benefits as a ‘go to’ resource for the latest innovations in pressure, level, and flow sensing.”

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Publication date: 12/1/2014

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