Nov. 12, 2014: US Consumers Eager for Internet of Things in the Home, Survey Reveals
Cost Savings, Safety and Security Cited as Primary Drivers Behind Smart Home Adoption
HYANNIS, Mass. — Savant®, a leading smart home technology company, has released new survey results that indicate more than half of consumers in the United States believe that home automation will be an everyday feature in less than 10 years. Nearly one-fourth believe the technology will be an everyday feature in less than five years.
The survey further shows that control/ease of use (69 percent) and convenience (58 percent) are the most important features for consumers when purchasing a new technology. Cost savings (41 percent) and safety and security (35 percent) were cited as the two primary considerations among consumers for the adoption of smart home automation systems.
“Consumers have spoken and want convenience and ease of use from their smart home technology,” said William J. Lynch, CEO, Savant.
Other survey findings include:
• Nearly half (47 percent) of consumers rate personalization as extremely/very important when purchasing new technology.
• Consumers 50 or older (77 percent) are more likely than all other age groups (62 percent) to find simple control/easy to use as extremely/very important when purchasing new technology.
• Consumers between the ages of 35-49, along with those aged 65 or older, are more likely than younger consumers (18-24) to rank “cost savings” as their top consideration when purchasing new technology.
For more information, visit www.savant.com.
Publication date: 11/10/2014