SARASOTA, Fla. — Aquila Investment Group announced that it has completed the acquisition of Success Group International (SGI) from Direct Energy. SGI is a ‘best practices’ organization for independent, residential services contractors that includes AirTime 500 for HVAC contractors. Aquila Investment Group was founded by long-time Direct Energy/Clockwork Home Services employee Rebecca Cassel, along with her husband and SGI member Lon Cassel.

“SGI’s mission has always been to positively impact lives by developing the world’s most successful independent business owners through proven strategies and guidance that inspire every contractor-member to succeed,” Rebecca Cassel said. “Through this acquisition, SGI is going back to its roots, and our members will enjoy a better, stronger, more innovative organization as a result.”

SGI will continue to offer contractors its proprietary business tools including pricing guides, sales systems, and management tools.

“SGI members will still have all of the systems and one-on-one coaching through this transition. They’ll continue to receive the industry’s best sales and communication training, as well as enjoy the very best discounts and rebates in contracting thanks to our purchasing power. And they can still access SuccessWare 21, the full integrated contractor software,” Cassel said.

“Our members should also rest assured they will continue to be served by current SGI employees who have whole-heartedly agreed to make this transition with us,” Cassel continued. “They will have the same outstanding team in place to serve them.” SGI plans to remain headquartered in the Sarasota, Fla., area.

SGI consists of four separate organizations: AirTime 500 (for HVAC contractors), Plumbers’ Success International (PSI), Electricians’ Success International (ESI), and Roofers’ Success International (RSI).

The Cassels founded Aquila Investment Group in early 2014 along with several other SGI-member and employee investors.

For more information about Success Group International’s four subsidiary organizations, visit,,, and

Publication date: 4/21/2014

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