LONDON — In an effort to make the most of its strong collection of sub-brands, and to strengthen recognition across a global operation, Luvata is updating some of its older logos to fit into a common sub-brand design.

The plan uses the same, familiar brand names and will make Luvata easier to recognize across different business units and geographies.

“These changes reflect Luvata’s determination to make its expertise and diversity more visible to customers everywhere — and to deliver it in easily recognizable packaging,” said Dave Anderson, vice president, sales and marketing, Luvata heat transfer solutions division. “It connects the dots between the brands and the reputation we’ve taken years to acquire. It ties it nicely together for the entire Luvata group.”

Launched in 2006, Luvata made various acquisitions of companies and products which had their own histories and recognition. With this, Luvata has launched further sub-brands, bringing the total to more than 30.

The company’s new sub-brand template includes the product brand name, a descriptive element, and a clear link to Luvata.

Publication date: 12/16/2013 

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