|Dave Swift and Takeshi Ebisu announce launch of Daikin residential brand in the U.S.|
“We are introducing a new line of residential products that we are launching into the marketplace,” said Dave Swift, chief executive officer of Goodman. “The growth and success of the Daikin brand will continue. Homeowners and business owners will be able to enjoy the benefits of the Daikin brand including energy efficient performance and industry leading technology.”
The company will now have three distinct brands in the United States — Daikin, Goodman, and Amana. The manufacturer’s strategy is to have three full line brands that will include both minimum SEER and higher SEER products. Daikin is being positioned as the premium brand. The company is offering a differentiated package to dealers in regards to warranty and service.
“The people who become dealers for Daikin are hand selected by us because we expect a higher level of performance on the part of the dealer,” Swift said. “In return, we will give them the opportunity to have a territory that is more selective so they are not competing directly with other Daikin Comfort Pro contractors.”
Training for those contractors began in early November.
The VRV products will be produced in Houston with the current plant adding about 250 jobs.
“We are very proud of achieving many of our goals during the past year, but this is only the beginning,” said Takeshi Ebisu, senior executive officer of Daikin. “As the Daikin brand becomes more familiar in North America, we believe that customers will respect and request the energy-efficient operation, durability, and excellent reputation that the brand offers.”
Publication date: 11/4/2013