DIAMOND SPRINGS, Calif. — Legacy Chiller Systems CEO Martin King recently hit the road to be part of a month-long national road show that blended grassroots methods with more modern social media marketing strategies.

Those who spotted King driving the branded, custom-wrapped Legacy Chillers vehicle were eligible for daily giveaways of up to $500 in gift cards. A specially designated map revealed King’s location on social media.

King said he was excited to be taking his company to a new level in marketing not often seen in the HVAC industry.

“We’ve always had requests to see our product lines and view demonstrations, so we thought, what better way to do it than to get out there in front of our potential customers? We also thought it was a good way to get the word out about sustainable, energy-efficient technology.”

Publication date: 10/21/2013

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