“Our goal was to make Gastite.com less convoluted and more powerful for the visitor,” said Craig Barry, vice president marketing, Smiths Group plc. “In-depth analysis was conducted to see who was visiting the existing site, where they went, how long they stayed, and what they downloaded. Statistics revealed that the majority of visitors were seeking technical support, so we made the technical resources section more robust and easier to navigate.”

The technical resources section provides a library of documentation including a 3-D version of the Gastite Design and Installation Guide, engineering specifications, and downloadable natural gas and propane sizing charts. Distributor and sales representative locators make it convenient for customers to find product and support.

The company highlights three product lines on the site: Gastite yellow flexible gas piping, FlashShield enhanced protection flexible gas piping, and underground polyethylene systems. All system components are displayed along with features and benefits, code, engineering, and ordering details.

Gastite and FlashShield flexible gas piping is designed to replace black iron pipe and copper tubing for propane and natural gas installations. The product is flexible to route around obstacles, requiring one fitting at the manifold and one at the appliance.

For more information, visit www.gastite.com.

Publication date: 10/07/2013

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