Technologies providing home security are the second most installed type of technology in homes, with 31 percent of online households indicating they own a security product. Nearly one in five online households (19 percent) have a monitored security system, more than twice the penetration rate of those who have unmonitored security systems (eight percent). Nine percent of online households own a video surveillance system and six percent have electronic or programmable door locks.
“The rise in housing starts in 2013 has contributed to a steady increase in the overall outlook for home technology,” said Kevin Tillmann, senior research analyst, CEA. “Products that can offer energy efficiency are leading the home automation technology market, with the ability to save money serving as a key motivator for purchases.”
In terms of purchase intent, there is a sizable market opportunity for energy efficient products. A majority (61 percent) of online households expect to purchase energy efficiency home automation technology at some point in the future, followed by security technology (51 percent).
In addition, professional installation remains the preferred method of installation across the board for consumers, regardless of product category in home automation.
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Publication date: 10/7/2013