SAN FRANCISCO — Solar Universe, a leader in solar franchising, announced that it has acquired Gen110, a leading distributed electricity company. Solar Universe said the acquisition will enable it to utilize the sales capabilities developed by Gen110, providing more opportunities to reach a wider range of customers.

 “Gen110 is a terrific complementary asset to our core business,” said Joe Bono, CEO and founder of Solar Universe. “Our business has always been based on arming our franchises with the best customer acquisition tools. The addition of Gen110 allows us to develop new offices with great speed and lower cost than ever before.”

Last month, Solar Universe unveiled a new online design center to simplify and expedite solar sales and recently added Long Island to its list of franchises. The new franchise was in operation for six years in both the solar and wind industries prior to joining the Solar Universe network.

“Our vision is that one day every home will produce on-site electricity, so combining our sales expertise with the installation know-how of Solar Universe is a very exciting prospect,” said Jason Brown, co-founder and CEO of Gen110. “We’re looking forward to working with Solar Universe and providing homeowners with a more seamless path to getting cleaner and cheaper electricity.”

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Publication date: 9/16/2013

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