ARLINGTON, Va. — The Air-Conditioning, Heating, and Refrigeration Institute (AHRI) has introduced a new logo and vision for the association. The new logo includes a tagline, which is also the association’s vision: “We Make Life Better.” AHRI said the new logo and tagline are being rolled out to complement its mission to serve as an advocate for North American HVACR and water heater manufacturers, and as a leader of the industry. It also incorporates new colors to represent heating and cooling elements, which are reflective of the association’s membership.

“It sums up everything we do, and everything we are about as an industry,” said Stephen Yurek, AHRI president and CEO. “It is our goal to continue our work on performance standards and certification, while serving as a leading voice on environmental and energy policy.”

The new logo will be distributed to AHRI’s member companies and industry partners immediately, and will be implemented on all materials over the next several months.

“Our members’ products improve the lives of people all day, every day, and the new logo and tagline serve as a constant reminder of that fact,” said Yurek.

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Publication date: 5/20/2013