May 17, 2013: Aquatherm Announces Rebranding for Its Piping Systems
Dirk Rosenberg, managing director of Aquatherm GmbH, said, “Along with a fresh new logo, we have better aligned the names of our products with their applications. The new product names and logo position us to continue our steady growth in North America and around the globe.”
“A few of our products were named after the application they were originally designed for, but were later used with other types of projects,” explained Steve Clark, president of Aquatherm North America. “Climatherm is a good example — it was designed for air conditioning, but is appropriate for hydronic, compressed air, chemical transport, and many other applications.”
For the sake of unity and clarity, the Aquatherm product lines will now be identified using a color-coded convention. This was originally tested in the U.S. market, when Aquatherm’s original piping product, Fusiotherm, was renamed Aquatherm Greenpipe. With the new naming system Aquatherm Greenpipe will now become Aquatherm Green Pipe, and Climatherm will be called Aquatherm Blue Pipe®. Aquatherm Lilac Pipe® will retain its same name.
“We’re trying to provide a better, more intuitive experience with our products,” added Clark. “We look forward to the opportunity of improving piping systems everywhere.”
For more information, visit www.aquatherm.com.
Publication date: 5/13/2013