PAINESVILLE, Ohio — Avery Dennison Performance Tapes, a business unit of Avery Dennison Corp., has announced the launch of a new user-friendly website designed to enable visitors to easily locate adhesives and pressure-sensitive tape solutions for virtually any product application.

The website,, allows contractors, distributors, and end-user customers to advance from the home page to a recommended adhesive or tape by navigating through just three screens, said the company. In-depth product technical information is available for engineers and designers looking to specify a product for an application.

Site visitors can choose from 13 dedicated market applications, ranging from Aerospace, Mobile and Handhelds to Solar Panels, Building and Construction, Packaging and Personal Care. An advanced product finder allows visitors to select specific product attributes and application parameters to refine their product search.

The Resource Center tab’s Education menu delivers Application Briefs and a Tape Selection Resource Guide. The Products tab offers menu selections for Tape Construction and Closure Solutions.

The site is equipped with a social media bar for sharing information with colleagues and a Contact Us button on every page that provides fast access to application assistance.

“We designed to meet the needs of our diverse adhesives and pressure-sensitive tapes customer base,” said Sid Srivastava, global business director for Avery Dennison Performance Tapes, Industrial Segment. “The site is a central global hub for detailed product and technical data that applies to applications spanning across a host of industries. Engineers, technicians, and managers can turn to our site for in-depth product information, application solutions, and advanced product selection capabilities.”

Publication date: 4/29/2013