Hilmor Goes on Tour
EAST LONGMEADOW, Mass. — Hilmor is hitting the road, as the hilmor Retool Team will go coast to coast in six customized vehicles to showcase the new brand.
The road tour will feature product demonstrations and testing stations.
“Before we launched the hilmor line of products, our researchers spent a lot of time with HVACR technicians, gaining many valuable insights about gaps in the tool market,” said Emily Bavaro, director of marketing, hilmor. “We also learned technicians need to touch, test, and see new products before making such significant investments, which led to the development of the Retool Team.”
The hilmor team will make appearances at HVACR distributors, trade shows, and technical schools in an effort to introduce industry professionals to the brand while giving them firsthand experience with the tools.
“We’re also excited about the Retool Team serving as a resource for technicians and keeping the lines of communication open with them as we get these tools into their hands and continue expanding our line,” Bavaro said.
Retool Team vehicles feature individual stations that mimic some of the unique challenges technicians face in the field. For example, at the thermocouple clamp test station, copper tubing replicates what might be found on a service call. Technicians can use the new hilmor thermocouple clamp and utilize the hilmor dual readout thermometer.
The electronic gauge with vacuum sensor demonstration station replicates some of the dark spaces and poor lighting technicians face on the job. With traditional manifolds, the readings can become virtually impossible to see. The new hilmor electronic gauge is backlit, making it easily visible in all types of light. As an added feature, the gauge color automatically changes to match the selected refrigerant.
In addition to introducing the new hilmor tools, the vehicle and Retool Team also will help technicians evaluate their existing equipment. Manifolds, one of the most used pieces of equipment on the job, are exposed to a lot of wear and tear, causing them to leak. At the thermometer accuracy testing station, technicians are invited to bring in their own manifolds for temperature calibration and can test their own gauges for leaks. Should a hilmor manifold leak in the future, it can be repaired on the spot because the new line features replaceable stainless steel valve seats.
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The hilmor Retool Team and its vehicles will be equipped and prepared for all types of events, from one-on-one demonstrations with technicians to counter days and special events at branches to industry shows. To request an appearance or for more information, visit www.hilmor.com.
Publication date: 4/1/2013
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