Certified refrigeration specialists will play an essential role in Tecumseh’s partnership with its authorized wholesalers, focusing primarily on enriching their knowledge of refrigeration systems and extending that knowledge to the wholesale branch level. This will help Tecumseh-authorized wholesalers expand and deepen their knowledge of refrigeration systems and, more importantly, allow them to correctly apply and troubleshoot compressors and condensing units. Certified refrigeration specialists will have a stronger foundation and be better equipped to support commercial refrigeration contractors.
“Pushing advanced technical knowledge deeper into the sales channel will help to increase the wholesaler’s penetration into the commercial refrigeration market,” said Jeff Fordeck, vice president of sales and marketing, Tecumseh North America. “These refrigeration specialists then become more valuable to their respective wholesale companies, helping to drive growth and profitability.” Six week-long intermediate refrigeration sessions will occur in 2012, with additional intermediate and advanced courses planned for 2013. For more information, visit www.tecumseh.com.
Publication date: 11/5/2012