GRAND RAPIDS, Mich. — has announced its official launch. According to the company, is an unbiased online resource for professionals and do-it-yourselfers to research power tools before they purchase.

Because does not sell tools, the company said it can be trusted to deliver unbiased power tool reviews and accurate statistics to those who need information about a power tool. The site features an advanced feature finder with specs on a growing list of power tools. Using this feature, website visitors can quickly identify the products that best fit their needs without hunting through long lists. In addition to the feature finder,’s Tool Comparison Engine allows for side-by-side comparisons of feature sets to quickly tell the story of how products stack up against one another.

The site also features various videos. These include product demonstrations, manufacturer interviews, and power tool reviews by industry professionals and do-it-yourselfers. According to the company, these videos are created by putting the tools in the hands of the appropriate users and then having them come back to show and tell what they thought about the tool.

In addition, once site visitors have decided which tool is right for them, can direct them to the best available price through a price comparison engine.

For more information, visit

Publication date: 12/26/2011